Not when it comes to independently published books written by unknown authors. It’s not necessarily because readers don’t want to spread the word about a book they really enjoyed reading, loved even, but rather the lack of opportunity to do so.
Avid readers aren’t always surrounded by others like them. Though they might ‘hang out’ online with other readers on Goodreads, in their day-to-day lives, the typical bookworm can be found amongst the uninitiated. How many times have we heard someone say, “I love books, but none of my friends, family or colleagues are into reading”? With technological advances and SmartPhones in every pair of hands you see, reading as a valued past-time is becoming more and more uncommon. Lives are busy. Schedules hectic. Time to entertain ourselves is limited. As a result, people are more likely to invest what little free time they have in less time-consuming activities that will (supposedly) entertain them in the same way as books will, maybe even more so.